Louis Vuitton · 1940
Eau de Toilette (1940)
EDTUnisex
The Story
Louis Vuitton's first fragrance, Eau de Toilette, was launched in 1940 as a discreet and elegant scent for the modern traveler. It opens with a bright citrus burst of bergamot and lemon, leading into a floral heart of jasmine and rose. The base is a soft, powdery blend of sandalwood and musk, evoking the refined luxury of Vuitton's trunks. This is a piece of fragrance history, rare and coveted by collectors.
Note Breakdown
Heart Notes
Base Notes
Fragrance composition evolves over time, from the initial sparkling top notes to the deep, long-lasting base.
Encyclopedia Insights
Is this fragrance still in production?+
No, Louis Vuitton's 1940 Eau de Toilette was discontinued decades ago and is now a rare vintage collector's item.
Who created this fragrance?+
The perfumer is unknown, as Louis Vuitton did not publicly credit a perfumer for this early release.
Frequently Asked Questions
Is this fragrance still in production?+
No, Louis Vuitton's 1940 Eau de Toilette was discontinued decades ago and is now a rare vintage collector's item.
Who created this fragrance?+
The perfumer is unknown, as Louis Vuitton did not publicly credit a perfumer for this early release.
Verified Primary Sources
✓Fact Checked by Essentia Editorial Team